Lead ITV Commentator
Chief talkSPORT Commentator
Voiceover artist (especially known for Dancing on Ice)
Event Host
Nominated for the 2018 Football Supporters Federation ‘Commentator of the Year’
Awarded Broadcaster of the Season at the 2021 Ladbrokes North West Football Awards
Sam has been working on sport radio for over 30 years, starting his career for local hospital radio station OHR. He went on to work for BBC Radio Kent and Captial Radio Sport at a young age, until he moved to 107.4 The Quay in Portsmouth, in 2001. Here, Sam spent seven football seasons as the Chief Football Commentator, Head of news and sport, Breakfast Show Host and Programme Controller. In 2006, he was shortlisted for Commercial Radio Presenter of the Year.
In 2007, Sam joined Sky Sports News as a television anchor, presenting a range of programmes including transfer deadline specials with Jim White and breaking news segments.
In 2010, he was hired as the Chief Football Commentator for national radio station talkSPORT and since then has continued to cover Premier League, European and International football across the world. He also works as the presenter for their Gameday Podcast and Sunday Session.
In 2014, he travelled to Brazil as one of three commentators for ITV’s coverage of the World Cup. Since then he has covered the 2016 Euros in France, the 2018 World Cup in Russia and most recently he travelled to Doha for the 2022 World Cup.
In 2018, Sam stepped in as Dancing On Ices’ voiceover and has returned for every series since.
In 2020, Sam took over from Clive Tyldesley as ITV’s Lead Commentator, covering all major England games since then, including the 2020 Euro’s and the 2022 World Cup Qualifiers.
In 2021, he was awarded Broadcaster of the Season at the 2021 Ladbrokes North West Football Awards.
Sam continues to be an integral part of both ITV and talkSPORTs’ commentary teams. He has commentated on Champions League finals, World Cups, FA Cup Finals, European Championship Finals, and Europa League Finals. He has also commentated on FA Cups and Africa Cup of Nations fixtures.
Aside from commentary, he has worked with Chelsea TV, Yahoo, Carabao and he continues to work with Bet 365.
“The team at Tongue Tied Media have got my back. I know that, and that gives me the freedom to work and create. It’s a team of like-minded, highly motivated and committed people who strive to help their clients succeed. They are super connected and straight talking, and I love that I’m not just a client. I’m a friend.”
Contact Sam’s agent: info@ttmanagement.co.uk
“I (try to) live by these ten rules discovered in the staff quarters at Tate Modern.
1. Do one thing at a time. 2. Know the problem. 3. Learn to listen. 4. Learn to ask questions. 5. Distinguish sense from nonsense. 6. Accept change as inevitable. 7. Admit mistakes. 8. Say it simple. 9. Stay calm. 10. Smile.”